In addition, 71% of UK adult population are planning to watch the World Cup at some level and just 28% of Brits claim to have no interest in the tournament.

With in and out of home sectors looking to cash in, manufacturers and retailers are eagerly awaiting a result. 23% of consumers say they will probably place one or more bets on the World Cup – rising to 37% of those who watch a lot of football.

Amongst fans who will be going to pubs to watch games, 81% predict an impact on spending, suggesting that they will go out and spend money over and above their usual social activities.

Meanwhile, 31% say they will be buying alcohol as a result of the world cup, 29% food and snacks and 13% say they will buy a newspaper more often.

Richard Cope, Principal Trends analyst at Mintel, said: "Despite edging back into growth at the end of 2009, the UK economy remains in need of the boost to spending that can be delivered by the World Cup, ideally underpinned by a successful tournament for the England team.

"Sport can be a significant driver of the 'feel good factor' that encourages happy consumers to spend – and the opportunity of the World Cup this summer could prove just the ticket for both retailers and the wider economy."